TikTok Marketing The complete guide for brands in 2024

TikTok is the quickest-growing social media platform. TikTok Marketing so far, attaining 1 billion customers in September 2021, a document 4 years because its international release. For assessment, it took eight years for both Facebook and Instagram to hit that milestone.And at the same time as we don’t have extra latest facts on TikTok’s userbase numbers, there are different stats proving simply how famous TikTok has become. For instance, it was named the first non-recreation app to generate $10 billion in patron spending inside the Apple and Google Play stores.

If you are no longer certain you need to create a TikTok Marketing advertising strategy, we are right here to show to you that you without a doubt should.TikTok is the quickest-growing social media platform we’ve seen so far, attaining 1 billion customers in September 2021, a document 4 years because its international release. For assessment, it took eight years for both Facebook and Instagram to hit that milestone.And at the same time as we don’t have extra latest facts on TikTok’s userbase numbers, there are different stats proving simply how famous TikTok has become. For instance, it was named the first non-recreation app to generate $10 billion in patron spending inside the Apple and Google Play stores.

Find Even More compelling TikTok Stats in Our 2024 Roundup

Throughout this article, we will dig into what TikTok advertising is, a way to create your personal TikTok commercial enterprise account, provide six guidelines for ramping up your emblem’s TikTok marketing method, and more.

Main Point

• What is TikTok advertising?
• How to create a TikTok business account
• How to use TikTok for advertising
• 10 Tips for building your TikTok advertising and marketing strategy
• What are the advantages of advertising and marketing on TikTok?
• TikTok marketing emblem examples to inspire your strategy

What is TikTok advertising and marketing?

TikTok advertising is using TikTok and TikTok Marketing o promote your emblem and its products or services. Easily build up your personal online presence via quick-form video content material that engages your target market and helps show off your commercial enterprise services.While social media advertising creates a cohesive method for all social media structures TikTok marketing focuses just on TikTok.

You’ll need to ensure your normal messaging on TikTok is similar to all other systems on which your emblem has a presence. Still, ordinarily, TikTok content has a tendency to be much more exclusive than the content you’ll submit on other channels. (Though you could grow to be repurposing your TikTok motion pictures for Instagram Reels and YouTube Shorts to attain even more viewers.)

How to create a TikTok commercial enterprise account

Before you create a TikTok commercial enterprise account, TikTok Marketing the distinction between a TikTok commercial enterprise vs. an Author account.

Here are a number of the principal differences

• Business debts get the right of entry to TikTok Marketing tools like ads and analytics
• Business accounts get restricted get the right of entry to to sound clips
• Business bills get the capacity to create an e-commerce storefront
• Business bills can use 0.33-birthday party equipment to agenda and manage TikTok content
• Business money owed can upload a website hyperlink to their profile

TikTok enterprise debts don’t have to get admission to the overall sound library, but the additional equipment far outweighs that. To create your TikTok business account, follow along with these quick steps:

• Step 1. Download the TikTok app and create a brand-new account
• Step 2. Go on your TikTok profile and tap the hamburger menu within the top proper nook
• Step 3. Tap Settings and privateness
• Step four. Tap Manage account
• Step five. Tap Switch to Business Account

• Step 6. Choose the class TikTok Marketing with your commercial enterprise kind

And voila! You now have a commercial enterprise profile and may commenced optimizing your account to attract your audience.

How to apply TikTok For Marketing

Now that you have a business account TikTok Marketing TikTok can deliver on your social media advertising strategy, it’s time to supercharge your efforts. Enhance your enterprise impact with the use of a social media management tool for TikTok advertising and marketing. It will provide resources for streamlining strategies, automating publication, and collating outcomes.

Connect your TikTok profile to Sprout Social.

Getting commenced with TikTok, the usage of Sprout Social is easy:

• 1. Start an unfastened trial by TikTok Marketing with your business e-mail in place.
• 2. Once logged in, navigate to Account > Settings, then click “Connect a Profile.”

From the In Group dropdown, select the Group you want to hyperlink your TikTok profile. To hook up with Sprout, pick “Connect” on the TikTok page and follow the procedure for authorization. Think about connecting a couple of social media networks to holistically control your social media and take advantage of go-community reporting.

Five. Once your TikTok profile is connected to TikTok Marketing captions on your profile.TikTok advertising includes using brief-shape video content material to promote manufacturers and their services, focusing solely on TikTok’s specific content style.To begin TikTok advertising, businesses have to create a TikTok enterprise account–distinguishable from author accounts–presenting commercial enterprise gear like commercials, analytics and ecommerce storefronts.Benefits of TikTok advertising include its developing influence in riding product purchases and higher probabilities of content material going viral due to its discovery-targeted set of rules and the strength of influencer collaborations.

Summary

TikTok advertising includes using brief-shape video content material to promote manufacturers and their services, focusing solely on TikTok’s specific content style.To begin TikTok advertising, businesses have to create a TikTok enterprise account–distinguishable from author accounts–presenting commercial enterprise gear like commercials, analytics and ecommerce storefronts.Benefits of TikTok advertising include its developing influence in riding product purchases and higher probabilities of content material going viral due to its discovery-targeted set of rules and the strength of influencer collaborations.

If you’re not sure you should create a TikTok social media marketing strategy, we’re here to prove to you that you absolutely should.

TikTok is the fastest-developing TikTok Marketing to this point, accomplishing 1 billion customers in September 2021, a file four years for the reason that its worldwide launch. For contrast, it took 8 years for each Facebook and Instagram to hit that milestone.

Note: You can’t record or create a TikTok video inside Sprout. Ensure you have your video stored to a place, like Dropbox or Google Drive, where you may access it to submit.

Ten pointers for constructing your TikTok advertising and marketing method

Are you Ready to examine approximately a way to create a TikTok marketing strategy and build a huge following on the platform? While you probably won’t be “TikTok well-known” overnight, those ten suggestions will help you get on the great path to success. We’ve also summarized our pleasant Tiktok marketing pointers in this video.

Create and logo your TikTok Account

We’ve walked through a method for creating your TikTok business account. The next step is to fully optimize and brand it so that it is recognizable alongside your social media profiles.

To brand your TikTok account, faucet Edit Profile, then fill out the subsequent.

Profile Photograph or Video

TikTok allows you to upload a video to your profile avatar. If you select to add a profile image, make sure this is an excessive-res version of your logo. If you want to do a video, do not forget to create a lively model of your emblem.

Name Your business call

This should additionally be your business name TikTok Marketing . You may need to input your pronouns if you’re a sole owner. You have 80 characters to provide a short synopsis of what your commercial enterprise does. Input your corporation’s contact information via electronic mail. If your commercial enterprise works with or supports a nonprofit, tag them to your profile.You may also have already performed this while developing your business account, but if not, pick the class that best represents your industry.

Connect Your Instagram and YouTube Debts

Other alternatives are putting in place an automobile message TikTok Marketing customers D.M. you. You can do this by tapping the hamburger menu,  Business Suite, and  AutoMessage. You’ll additionally be capable of uploading your website URL to your profile after you hit your first 1,000 followers.

Define your TikTok Audience

To succeed on TikTok, you must recognize who you want to TikTok Marketing and your content material. Otherwise, you may get exquisite reach and Engagement, but it may not translate into sales or subscriptions—which is a laugh but method, not anything in your enterprise’s bottom line.

TikTok skews toward a miles younger target market, with almost 7 in 10 18-19-year-olds having a presence at the app and around half of all 20-39-year-olds using TikTok.
So even as TikTok is, in reality, for younger audiences, you still need to dig a piece deeper than that. Think about the demographics you want to target. Conduct several of your personal social media marketplace studies, then consider putting together a purchaser personality that showcases exactly who your commercial enterprise’s target market is.

Create Satisfactory TikTok Videos

Your next step is to learn TikTok Marketing . First, start by doing a bit of hands-on research. Unless you’re already an avid TikTok watcher, spend some time mastering the platform and searching on the forms of videos that pop up on your “For You” web page. You can also examine the TikTok Discover page to see what’s trending and discover some more popular TikTok users.

Other alternatives are putting in place an automobile message while customers D.M. you. You can do this by tapping the hamburger menu,  Business Suite, and  AutoMessage. You’ll additionally be capable of uploading your website URL to your profile after you hit your first 1,000 followers.

Here’s an instance of a completely fleshed-out commercial enterprise profile from Starbucks. They even pin two videos to showcase new merchandise at the top of their profile.

Create satisfactory TikTok videos.

Your next step is to learn how to make an excellent TikTok video. First, start by doing a bit of hands-on research. Unless you’re already an avid TikTok watcher, spend some time mastering the platform and searching on the forms of videos that pop up on your “For You” web page.

You can also examine the TikTok Discover page to see what’s trending and discover some more popular TikTok users.

You’ll see trending hashtags, sound bytes, debts, and more here. It’s a fantastic way to get a hen’s-eye-view of what’s famous while helping you discover concepts for your TikTok content. Then, check different manufacturers killing it on TikTok to see what they’re doing nicely and how you could emulate several of those tactics in your motion pictures.

Regarding TikTok, you must test numerous exclusive video types to determine what will resonate with your target market. Diversity across your profile is critical. Try filming your group creating the product. Showcase your product in motion. Create humorous movies using popular sound bytes. Here are some additional video ideas to help you get started.

And make sure you submit continuously. To make a splash, you need to pump out new content regularly. Start by publishing at least two times a week, extra frequently. (In reality, TikTok themselves advise posting one to four times in step with the day.)

Use ads in your TikTok advertising strategy.

If you need to reach a broader target market, allocate some of your social media marketing budget to TikTok commercials. These prices are based totally on bids, just like how you pay for Facebook and Instagram advertisements. You’ll pick your target market, create an amusing video advert, and then promote it based on your daily or lifetime budget.

Tap into TikTok influencer advertising.

Another popular TikTok marketing tactic is to paint with influencers. Many influencers and content creators communicate with their associates on TikTok to create a laugh, enticing video content that each spreads the word about new brands and brands with consumer-generated cobrands to percentage on their social media channels.

A few TikTok influencer marketing approaches

• You are sending your product to influencers. Brands with low budgets but lots of products can ask influencers if they could send them free products. While this doesn’t assure a characteristic on their channel, you might get a spotlight in an unboxing or merch video if you constantly reach out to sufficient influencers.
• Collaborate on a video. Collaboration on a video or series of movies that focus your brand solely. These are more high priced. However, you can usually partner with micro-influencers with a decreased reach until you’ve got an extra influencer advertising price range.
• Partner on a brand new product line. Partner with a mega influencer or celebrity and create a product line collectively that they’ll get a cut of and sell to their target market. This is a first-rate win-win, but you’ll need to ensure you’re best running with hyper-applicable influencers for your area of interest. For example, beauty brands might most effectively want to partner on a mission like this with a distinctly famous makeup artist.

It is exceptional to be strategic about who you partner with based on the place and demographics of the target market you want to attract. For example, U.K. TikTok influencers range from their counterparts within the U.S.

1. Monitor TikTok analytics for music performance.

Pay interest on your TikTok analytics. You most effectively get access to this if you switch to a business account, and it can be a big help in pinpointing your most famous motion pictures and the first-rate time to publish every day.

Some of the excellent metrics to tune encompass:

• Video perspectives
• Growth fee
• Trending Videos
• Average watch time

You can also connect your TikTok business account to your Sprout Social dashboard to access analytics inside Sprout as you manage your different social media systems.

The pleasure of TikTok analytics is that it expands beyond just TikTok profile and post-performance. It gives valuable insights into logo reputation and consumer sentiment. Read more about the best TikTok tracking tools to manage your brand belief.

1. Jump on famous TikTok trends.

If you want to increase your chances of going viral, pay attention to trending audio clips, demanding situations, and video types. If you can use a famous style to create a video that is truly relevant to your business, do this!

Here’s an instance of a small jeweler that used a popular trending video type to go viral.

Most movies of original content material generate anywhere from one hundred hundred views to a pair of 20 likes. However, the above video took a famous fashion and generated over 275,000 perspectives and over 12,000 likes.

As we cited, you can use TikTok’s Discover web page to discover some of these developments, but your great guess is clearly to devour a lot of TikTok content material. This will help you organically find famous tendencies—and notice how various users incorporate them into their content material. (So the following time your boss unearths you scrolling, you could tell him it is work-related.)

1. Take benefit of TikTok’s editing abilities.

First-rate movies tend to be the ones that can be shot and edited properly within the TikTok app itself. This is because the app has a ton of modifying functions built-in, making it easy to create enticing content with only a phone and a single app.

Some of those functions include:

• Filters
• Trimming videos
• Text overlays
• Captions
• Stickers
• Visual and special effects
• Voiceovers
• Audio enhancing
• Slow motion
• Transitions

There are so many unique approaches to filming and editing your TikTok films right inside the app that there may be no need for added video-modifying tools, especially because the TikTok set of rules appears to opt for pushing TikTok-edited films more than others.

1. Keep your films quick and candy.

You need to hold your video content material short and sweet.

According to the most recent information, TikTok states that the premier period for films for companies is 21-34 seconds.

An easy rule of thumb is to stick to a mean of 30-second video content for ultimate results.

Incorporate stay video into your strategy.

TikTok is one of the many systems that provide a live-streaming feature on its app. Brands should take advantage of this as stay videos pop up in viewers’ For You pages so fascinated customers can track in. Plus, TikTok permits viewers to send stickers and different accolades through live motion pictures as a monetization perk, so your logo can be uploaded to TikTok Live as an additional revenue stream in case your videos get popular sufficiently.

What are the benefits of advertising on TikTok?

So why bother including an extra social media platform to your typical method—precisely one as time-consuming as TikTok? Let’s cover three essential benefits of advertising and marketing on TikTok.

People use TikTok to discover merchandise.

TikTok users are closely stimulated to make purchases through the app. A few years ago, the hashtag #TikTokMadeMeBuyIt started trending, and as of this writing, there are 7.2 million posts that use this hashtag. Using the proper TikTok captions can captivate your target audience, provide context, and help your app rank better while customers search.

Seventy-one. 2% of TikTok customers have said they’ve shopped after they stumbled upon something on their feed or Stories, and 58% of customers say they have, as a minimum, used TikTok for shopping proposals.

If you’re trying to boost sales through social media advertising and marketing, TikTok is an exquisite channel to achieve this. In 2023, there was a 40.5% increase in customers on TikTok from 2022.

And the boom does not stop there. By 2026, the platform is projected to increase purchases from the app by 67%.

If you have not placed an effort towards a TikTok marketing strategy, the time is now.

Image Source: EMarketer

You have a higher danger of going viral.

Due to TikTok’s rules, the brand focuses more on content discovery than displaying content from your friends. There’s a separate feed to look at content from those you follow; however, the For You page desires to help customers discover new content.

This way, TikTok presents brands with a unique possibility of reaching a much broader target audience than you can with different structures. Get determined by those curious about your content material, generate extra followers, and grow possibilities for selling.

Influencer advertising possibilities are considerable.

Influencer marketing is huge on TikTok, making it even simpler for your logo to be found by new people in your target audience. There are creators galore on the platform, many in your enterprise, so finding the right influencers to work with is a breeze.

Plus, because of the algorithm’s ability, even micro-influencers can generate a lot of reach, so you can get extra bang for your influencer buck, achieving even more clients and constructing stable influencer relationships.

TikTok advertising and marketing brand examples to encourage your approach

Get stimulated with real-world examples of how manufacturers have seen success at the platform. Let’s dig into more than one TikTok advertising examples you can learn from.

Chipotle

Fan-favored southwestern fast-food chain Chipotle has made quite a stir on TikTok. They got a chunk of help from TikTok meals influencers reviewing several of their menu “hacks,” but Chipotle’s reaction to the unrest wins them a spot here.

If you notice human beings speaking about your commercial enterprise and menu gadgets, products, or services at length, respond as a consequence—and that’s precisely what Chipotle did.

It all began while TikTokers Alexis Frost and Keith Lee reviewed an off-menu meal and gave it complete stars. Chipotle customers flocked to their local stores to try the meal, causing a few places to absolutely promote out of certain parts of the order.

As a result, Chipotle ended up including the meal on its menu.

The emblem has additionally persevered to paintings with Alexis and Keith, with the two almost turning into TikTok spokespeople for the brand. Take advantage of viral moments when you can, and create long-term partnerships with your advocates.

Washington Post

The Washington Post, as a famous newspaper across the U.S., has an arsenal of alternative dry content material to proportion. However, the paper’s TikTok team has turned their Account right into an amusing and attractive manner for followers to keep up with the information.

Take this TikTok video about France elevating the retirement age.

Or this video explaining the disintegration of Silicon Valley Bank.

These chunk-sized films explain complex and dry subjects amusingly and attractively—it is no surprise they have grown the Account to at least 6M followers.

Even if your business is in a drier, much less engaging industry, this does not imply that you cannot create engaging TikTok content. Take a lesson from WaPo in your strategy.

Take this TikTok video about France

Duolingo’s owl mascot is well-known on the app. While it long had a reputation of being an evil, persistent presence for Duolingo language freshmen, the advertising group definitely leaned into that for its TikTok content. Their content features the owl mascot in almost every video—and it is chaotic.

Here’s one video showcasing the owl’s diverse threats to get its customers to do their daily lessons.

Here’s an example of some of their other content, which uses trending sound clips and popular video types.

Understand your enterprise’s brand popularity on the platform using  TikTok monitoring tools. If your emblem receives a fun reputation, lean into it for your advertising and marketing content. Have amusement with it, and do not take yourselves too seriously.

Get Began with TikTok Advertising Today

Build up your TikTok presence using these six strategies. Start with the aid of growing your own TikTok business account, then create your own laugh, attractive, quick-form video content material. Learn even more about making your own successful TikTok advertising campaigns so that you can grow your target audience and build your business.

TikTok marketing and successful brand examples:

Key Takeaways for TikTok Marketing

1. Rapid Growth: TikTok is the fastest-growing social media platform, reaching 1 billion users in just four years, making it essential for brands to engage with this audience.
2. Unique Content Style: TikTok thrives on short, engaging video content that resonates with its younger audience. Brands should embrace creativity and authenticity in their videos.
3. Business Account Benefits: Switching to a TikTok business account provides access to analytics, advertising tools, and e-commerce features, enabling brands to optimize their marketing efforts.
4. Content Discovery: TikTok’s algorithm favors content discovery over social connections, allowing brands to reach a broader audience and increase the chances of going viral.
5. Influencer Collaborations: Partnering with TikTok influencers can amplify brand visibility and engagement, leveraging their established follower base.
6. Engaging Trends: Brands should actively participate in trending challenges, sounds, and formats to capture attention and enhance engagement.
7. Regular Posting: Consistency is key. Posting frequently (ideally 1-4 times a day) helps maintain audience interest and increases visibility.
8. Analytics Monitoring: Utilize TikTok analytics to track performance metrics such as views, engagement rates, and audience demographics to refine strategies.
9. Adaptability Across Industries: Even brands in traditionally “dry” industries can create engaging content by adopting a fun and creative approach, as exemplified by the Washington Post and Duolingo.
10. Stay Authentic: Authenticity resonates with TikTok users. Brands should showcase their personality and values to build a genuine connection with their audience.

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Conclusion

In the ever-evolving landscape of social media, TikTok stands out as a powerhouse for brand marketing. With its rapid growth and unique content style, it offers an unparalleled opportunity for businesses to connect with a diverse audience. By leveraging the platform’s features, such as business accounts, influencer collaborations, and trending content, brands can significantly enhance their visibility and engagement.

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